Some people are calling this tech start-up the eHarmony of real estate. And, it’s about to expand its operations nationwide with $27 million dollars in new venture capital funding.
Opcity is a technology platform out of Austin, Texas, that sorts through online real estate inquiries to identify people who are ready to buy, or sell. It then delivers referrals or what it calls “warm transfers” to brokers and agents. The company claims the lead conversion ratio is 3 to 5 times better than industry standards. And it’s all done with no upfront costs. What real estate agent wouldn’t want that kind of help?
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